Clear, structured language is a key element of business success: Corporate language, style guides, and editorial guidelines allow you to optimize both the external impact and internal processes of your company.
Why the need for controlled languages?
One of the few well-known examples of a controlled language is Simplified English, which is used in the aviation industry: When aircraft are landing and taking off a minute apart, every move must be perfectly orchestrated; coordination requires a clear, structured language. Simplified English, which is easy to master even for non-native speakers, uses clear commands for all maneuvers and has specific terminology for every component, from the airport to the plane.
Without it, there would be total chaos.
This type of tight structure is primarily beneficial in a technical context – for example when creating technical documentation using editorial guidelines. However, a controlled language does not necessarily have to go that far, and instead can be used as a looser set of rules for your company’s corporate language or serve as a basis for creating a style guide.
After all, efficient processes are not only essential for a company’s success – efficient communication is too. This requires certain rules that can be applied in all communication on the basis of a controlled or regulated language, thus guidelines – do’s & dont’s – are drawn up for style, text structure, and permitted or forbidden terms.
The rules may differ from or supplement those used in everyday language in order to hone a company’s corporate identity, giving it a higher recognition value. It’s rather like finding a way through a woodland path full of trip hazards: A controlled language is more about steering communication and setting it in the right direction – from route planning to course correction.
Ideally, these rules are then formulated, set, and tailored to the company in permanently up-to-date style guides.
From character limits for apps and chatbots, to style guides for marketing texts, through to specifications for technical documentation – the potential uses of controlled languages are wide-ranging and benefit everyone. They can also help you achieve better results in machine translation.
Win over customers with efficient, structured language
By using clear rules, retrospective corrections can be avoided and costs cut in the long term – while increasing the company’s recognition value. Controlled language also ensures communication with customers is unambiguous and easy-to-understand, preventing misunderstandings right from the outset.
Micado Innovation can help you create, analyze, optimize, and technically implement style guides & editorial guidelines.
Did you know, for example, that Controlled Language Checkers can be incorporated into text tools – from MS Office and XML editors to InDesign – to guarantee compliance with corporate language? They give authors tips, tricks, and tools to implement the specific language requirements directly when writing documents.
Together, we can develop language recommendations and optimizations to achieve your needs and goals.
What’s more, we are experts in the technical implementation execution, and maintenance of Controlled Language Checkers.